Lauren R.

"Stay foolish. Stay Hungry." -Steve Jobs

5

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Sweet Tooth Bakery

Creative Brief

Background

Kansas City-based cupcake baker and decorator. Wanting a logo that is creative and fun. Current logo is plain.

Objective

To have a logo that distinguishes us as a cupcakery and sets us apart as a fun, creative place.

Target Audience

Women aged 20-40 that are very active in social gatherings, and event planning.

Message

I want to make your day special by providing delicious cupcakes that are unique, no matter what dietary restriction you may have.

Competition

Franchises and other home bakeries

Distinguishing Characteristics

Creative, unique cupcakes with taste as a priority. Any social gathering or if you just want a treat, we can cater to any needs.

Creative considerations

Bright colors, stay away from pastels and pinks.

Tone or key words

Fun, unique, tasty, friendly, sweet

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