Swarey Designs "Get Addicted" | Skillshare Projects



Swarey Designs "Get Addicted"

Swarey Designs INC. (Swah-ray) is an Urban Chic Lifestyle brand.  The brand consists of, edgy comfortable  fashion forward pieces that compliment the laid back sexy chicks on the go lifestyle. The clothing line embodies confidence and edge utilizing urban culture as a medium.  In order to preserve the customers individual style within the brand the circulation of each piece is limited and quality is guaranteed.

The name "Swarey" came from a combination of my first and last name. The "SWA" comes from my last name Swann and the "REY" comes from my first name Dareyna.  Swarey is pronounced (swah-ray) which sounds like "soiree" which means party. Swarey offers limited exclusive apparel living the customer wanted more. It's and addiction get addicted!


Dareyna's interest in fashion began as a little girl making clothing for her Barbie dolls, her skill strengthend while she attended Fashion Industries High School where her love of fashion grew tremendously. At Fashion Industries Dareyna gained lots of knowledge on constructing garments and fashion illustration. While in High School Dareyna had the opportunity to intern for Baby Phat.Dareyna got the internship through a program  called- 'The Center Of Arts Education' where she received an Outstanding Achievement Award for excelling at her craft. Upon graduating High School Dareyna decided she wanted to pursue a career as a fashion designer. Dareyna, knowing within herself that she was filled with the talent to be not just a good Designer but a great one,  then discovered Wood Tobe Coburn School where she gained her Associates degree in Fashion Design. Dareyna has 9 years of experience working in the Industry as an Assistant designer/ Associate designer for companies such as Nike Brand, Eckounltd, Akademiks, Luxurie (LRGs Womens line) and House of Dereon -Beyonces Clothing line. After being laid off, Dareyna decided she didnt want to work for anyone else and launched her own line Swarey Designs.

Business Commandments:

 ( Faboulous Pain Lyrcis)

Grind Hard Lyrics jadakiss featuring mary j blige

  • I do not believe in failure. It is not failure if you enjoyed the process. (OPRAH WINFREY)

              This quote goes back to the commandment  that success is a journey.


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