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Swag & Other Lettering

I'm doing this project completely in Illustrator (no pencil sketches) to challenge myself. I find myself doing the same lettering style again and again, just because it comes more easily to me, instead of experimenting. I want to do more fun and decorative lettering!

Why SWAG? Because I really, really don't like lettering "s", "w" and "a". I go out of my way to avoid drawing them. But since this is a learning experience, I'm forcing myself to embrace (suffer) the things I normally wouldn't.

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