Sunscreen for the Surf Culture

Sunscreen for the Surf Culture - student project


In a world of infinite possibility I had a really difficult time selecting a brand/product to design a label for, just too many options to pick just one!  So I started brainstorming and thinking about products that have just boring and generic labels.  Then it hit me... sunscreen!  Living in Florida and being a beach girl I have owned A LOT of sunscreen through the years and not a single one of the labels has ever been memorable or eye catching.  So that's what I will be doing, making sunscreen FUN!  I have made a ficticious brand called "H2Ocean" and am positioning this pseudo-suncreen to appeal to the surf culture.


Sunscreen for the Surf Culture - image 1 - student project