Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Daniel Gonzalez

Creative Director @ Suit Your Suture Clothing Co.

15

6

Suit Your Suture

To best view the details of this project, please visit the mini ISSUU zine I've prepared for you:

http://bit.ly/dearjeffstaple

THE SLOGAN

We don’t really have a slogan. But I really do like how it sums up a brand’s ethos/objective. What we’ve been using is “Divest yourself of bourgeois ideologies”

But then we thought, Fuck — that statement sounds pretty fucking bourgeois.

 

For the sake of this project, we felt that a slogan should be more about what you want your audience to feel about themselves/their drive, than what you want them to feel about your “attitude”/ego. So for now, our slogan is:

Do nothing for fame/everything for the message — and that will be your legacy.

 

I think this really sums up what we want accomplish as a brand.

These are some of the typefaces we currently have a romantic relationship with. Just like with girls, we love them of all weights and sizes. Not pictured : Filosofia & Futura.

Our first collection will be based on modernism: Bauhaus, Russian Constructivism, Dadaism, De stijl, etc. — because we feel these are the true founding movements of (modern) subversive culture, mostly due to the industrial revolution and all that good history.

Comments

Please sign in or sign up to comment.