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Fredy Santiago

Sugar Coated



Sugar Coated Package Branding

Hello Guys!


This is  one of my sketches/ concepts for my labeling on mailers for my branding, what I have in mind is to have this vibe and play around with patterns like halftones in some of the designs to give it a bit more depth. I have started to think a little bit about color, Gold ink on black.

This mailers would be used specially for shirts that I am planning on printing. 

Again thank you for taking a look at my project and I will keep you guys posted on my project! 



Session 1

First of all I would like to say thank you to Jon Contino for hosting a class. Excited and looking forward to all the projects that we will get to see.

Moving on, I am an artist from the Midwest, my art and style are inspired by graffiti & old school cartoons.

Currently I have been thinking about branding and those elements that make you stand out as a person/artist/seller I was thinking on designing packaging for the things that I might be selling.


This is my working style

what I would like to accomplised in this course is a

Set of graphics and letterting for some of these items:


-Business cards 

-Pin Packs



Here is my mood board of the feel that I would like to go for in terms of aesthetic. I love the Vintage, Graffiiti, letterting, color, cartoony, boldness.


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