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Stockton Wild

Falling ain't failing if you aint afraid to fall. Through the thick of it all, stand tall.

In the world of Motorcycling it's a hard earned fact that no matter the rider, no matter the skill level at some point its certain you will fall. It's not if, but when. This can pretty much be applied to any sport, any challenge, and any risks that you take in life. There was a point when growing up as a skateboarder that I had to except this fact. When I was learning new tricks, and pushing the boundaries of what I knew and what I was comfortable with I could relate it to falling. If I wasn't falling then I wasn't trying hard enough. It meant that I wasn't pushing any boundaries, and more so I was just sticking to what I was comfortable with.

When you fall there's an inordinate amount of destruction that's associated with it. A good fall will ruin your clothes, your shoes, but also wear your body, and break you mentally. A good fall can bring you down for days sometimes months at a time. However, falling will also bring you back to the drawing board, if you will. It brings clarity that forces you to reevaluate your current views and directions. And in return it's not about the fall bringing you down. It's about getting back up, starting over, trying it again. Having the courage to forget your mistakes and learn from your wrongs builds character and heart. It's that character, and heart, that I wish to bring to Stockton Wild.

I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.
Michael Jordan

Stockton Wild challenges you to not only embrace the fall, but enjoy it. You can't stop yourself from falling ever again. However, there are things you can do to lesson the impact though. You can learn to appreciate what that fall has given you. Often a fall will stop you abrubtly and force you to think about objective in a different way.  You can pick yourself up and try it again. It''s when you pick yourself up you can teach yourself the value of persistence. You can learn new tactics to avoid similar falls. When you learn to vary the outcome it will insure you from getting similar results. All of these tactics can help embrace the falls of life.

How does falling relate to Stockton Wild and it's core identity. Excepting the fact that you're certain to fall prepares you for the initial impact. Being prepared prior to falling for anything that could happen will weaken the harsness of your fall. And equiping yourself with the proper tools to prevent yourself from falling needlessly can extinguish the fall entirely.

The goods created by Stockton Wild are meant to assist you in your daily lives.One way we promise to do that is by creating products that don't have a shelf life. Take for instance a baseball glove. Many people like myself have an old baseball glove that's made it through generations. Perhaps it was your father's or your father's father. The glove itself may have seen better days but all in all it still serves it's purpose just as well or better than any cheap gloves manufactured today. Throw some lotion on it and you've rejuvinated it for years to come. The goods of Stockton Wild desire to be that glove. We want you to pass this on to your son or your daughter. We want you to depend on that glove like your best friend and/or family member. If that glove has taken a fall we don't want you to replace we want to mend it for you.

How can Stockton Wild deliver on it''s promise to assist you in being prepared. As a maker by nature we stand by nature first. Keeping the ingredients we use as local as possilbe and naturally sustainable as possible will maintain our product for years to come.

If the product needed wasn't somehow directly created by mother nature than in most circumstance we won't use it.

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