Daniel Ordonez

Designer x Art Director

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Still Movin

So I decided to use this exercise for a client project I recently picked up.

The brief's general concept was overcoming obstacles and challenges in life while still maintaining a modern and fresh look.

Here is my initial comp.

I thought this was an 'ok' start, tried to do more but nothing was really work so I just continued with process and began playing with slanting.

After some slant attempts, I wasn't completely satisfied so I started exploring ways I could push the "movin" concept. This is the result.

Next steps, possibly add some color, texture to touch on "overcoming of obstacles", and possibly an extra layer under text for a little depth.

Would appreciate any feedback/thoughts! Thanks guys! 

P.S. Great class Brandon! Your work definitely lit a spark ;)

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