State Farm: "Yin/Yang"

State Farm: "Yin/Yang" - student project

For this project I chose State Farm, an American group of insurance and financial services. They have been recently choosing a different approach to their commercial advertisements by steering away from their previous humorous ads, and showing many situations bad or good, they can still help.

I feel that this ad can touch anyone, in many situations. What a dynamic marketing approach!

Take a Look.