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State Farm: "Yin/Yang"

For this project I chose State Farm, an American group of insurance and financial services. They have been recently choosing a different approach to their commercial advertisements by steering away from their previous humorous ads, and showing many situations bad or good, they can still help.

I feel that this ad can touch anyone, in many situations. What a dynamic marketing approach!

Take a Look. https://youtu.be/bAVnd9dCRLc

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