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Yu Dilys Sun (The Optips)

Creative thinker



Startup Growth Hack

My project pertains to two startup initiatives that I am working on: a "traditional" online creative and funny gifts and accessories boutique with a completely technical workflow, analytics and social media marketing, and the startup that I currently work at which serves the unique vertical of developers. Developers communities are individual-focused, yet there's a lot of online collaboration, virtual pairing, and pay-it-forward teaching/mentoring. Creative growth hacking is the way to both pinnacles.

I want to take guerilla marketing via social media to a massive level, and also be able to distribute written contents (such as profiles and blog posts) on a large scale. 

How would you reinvent the retail business with social media marketing, or newsletter based marketing with new tools like MailChimp


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