Startup Content Worksheet
#1. Descriptive Content
Write a one-sentence description that tells your future customers about your business or product in a way that brings value to their lives. (Ex: TrepRep turns your passion, expertise, and years of hard work into content that connects with your customers.)
____________A comprehensive toolbox that turns your dedication, diligence, and passion into an organized productivity hub, for you to crush it in the classroom and/or maximize profits. ____________________________________________________________
#2. Website Content
Create a call to action for your website’s homepage. (Ex: Get your free copy of Knock Your Customers’ Socks Off with Your Blog: Ultimate Blogging Guide by signing up for our weekly newsletter here!)
_____A few options here_________1) Make sure to have a productive day!
2) Pick up a free PDF download today!
3) ____Search our website for even more inspiration! ______________________________________________________
#3. Blog Content
Create your first three blog topics. (Ex: Connecting Entrepreneurs with Their Audience: Why I Launched TrepRep, 10 Reasons Freelance Writers Fail to Help Entrepreneurs Build Their Brand, 8 Ways to Use Content Marketing to Increase Sales in Your Business Today!)
#4. Email & Newsletter Content
For your newsletter, choose your audience, set your goal, pick your frequency, and what type of content you will feature in each newsletter. (Ex: Blog subscribers, grow blog views 10% a month, once a month, blog posts and YouTube videos)
Audience: ___College Students_________________________________
Goal: _______Grow blog views 2% per week _________________________________
Frequency: ________Once every 2 weeks ___________________________
Type of Content: _______Blog posts and YouTube videos________________________
#5. Social Content
Choose your target market for your social media content. Based on that target market, choose the main platform you will focus on building an audience.
Target Market: ___College Students (both undergrad and graduate) _____________________________
Platform Focus: ____Twitter and LinkedIn ____________________________