Standby was founded by two students at the end of 2011 in Stockholm Sweden. It all started when Jonathan needed to go to the dentist when he moved to Stockholm. Jonathan called around to a few different clinics but found it difficult to get an appointment. Later that day, he was called by many of the dentists he talked to, because they had late cancellations.
Jonathan thought that there must be a better way for dentists to find new patients for times which had been canceled rather than taking a patient which already has booked an appointment. In May 2012 they started the website www.standbytid.se.
Today we have 35 dental offices around Sweden and are seeking to expand into other industries.