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Franco González

Focusing on the problem is the way to the future.

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Stärke : A company of several startups

Stärke

Is the name of a new Mexican company, located in Guadalajara, this city is considered the silicone valley of Latin America, this new startup hosts to various technological projects, the most important is called "Antorcha" which aims to be a sports promoter and agent of change, this is currently by the local government being funded to be of high social impact, it will also develop software and hardware for industrial production.

The word Stärke means Force, the vision of the company is to be the force of change for a better world, the logotype needs to be clean, futuristic and strong.

I chose this name and style inspiration in German technology and engineering, I did my research in the library of the University of Bielefeld and online.

Inspiration

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Sketch

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After that drawings, i choose STÄRKE in capitals with the closure effect of the gestalt, now i am trying different combinations, but i think this is maybe the final result.

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Digital refinement

I do some changes in every letter meanwhile i was making the digital version to make it easy to read, because is a unknown word in Mexico.

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After i have the final form i made an animation to help that serious but futuristic style become alive

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