I am re-branding a local butcher shop called Springville Meats. Its a local shop and sells only the best local farm raised meats. The look of the brand needs to communicate a homegrown feel, a working class look with a bit of gritty-ness. I want to communicate a raw quality and a sense of heritage. When you buy your meat from Springville Meats I want the consumer to feel like this product is different from what they get at the local grocery store. There is something special about it. It has the quality of a human touch, a local farmer raised the animal and the butcher careful selects only the best to sell to you.