Sophie Aronson

Sparkles, unicorns and drawing. In that order.

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Sparkles & Such Branding

WELL HI!

My name is Sophie, I go by Sparkles or SparkleySoph and I am a graphic designer, student and illustrator in San Diego :D.  I am taking this class while I prepare to open up shop to sell my illustrations online.

MIND DUMP!

 

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Quirky / Morning Person / Girlfriend / Dog/Animal Lover / Illustration / Whimsical / Prints / Art / Etsy / Society6 /  Comic Syndicators / Blog / Redbubble / Samples / Social Media / INSTAGRAM

VISUAL MOOD BOARD!!

You can find my mood board for my perfect customer, who I have named Bexley, HERE!

Bexley is 24, a junior copywriter for a local magazine and just got her very first apartment without a roomie (though she and her boyfriend have talked about moving in together in the near future.) She loves bright color but also loves being stylish. She make bold choices, has a fun sense of humor and is considered a trend setter in her social crowd, though she may be a little awkward at times. She dreams of reaching the top of her career all while balancing a loving marriage with children.

BRAND QUESTIONNAIRE!

Please check out my brand questionnaire HERE!  Or Here.  Or even there. (it's literally all in the same place.)

BRAND NAME & MISSION STATEMENT!

Sparkles & Such Studio

Delightfully whimsical illustrations to brighten homes, desks and most importantly, everyones day.

LOGO DESIGN BRIEF!

You can find my logo design brief HERE!

Thank you for reading my project!!  I look forward to any insight you may have.  I really want Sparkles and Such to be a step-stone in my career as an artist so marketing and branding is something I take very serious.  I have done branding in the past for hobby's and things I did on the side but this is a section I never spent much time in so I have found this class extremely helpful.

**EDIT: So I just finished laying out my blog for my comics!!!  Please take a look at it and let me know what you all think.  I would love to hear your thoughts!  www.sparkleyassbitch.com ***

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