Solveig Whittle

Musician and Marketer

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Solveig & Steve Folk/Pop/Dub in Seattle

Visit my website and blog here: http://www.shadesofsolveig.com

Follow me on Soundcloud: http://www.soundcloud.com/solveigwhittle

Follow me on Twitter: http://www.twitter.com/shadesofsolveig

Source: Facebook, using WolframAlpha.com

My typical fan is between 40 ad 60, and in a relationship or married. They are hobbyist or DIY musicians themselves, and we enjoy communicating and collaborating together. I have collaborated long distance with several of my fans (LA, Houston and UK).

Source: Twitter

As Amber has noted, most fan clusters start locally. Most of my Twitter followers are in Seattle, although I also have a cluster on the East Coast of the US, and a cluster in the UK. 

Topsy shows me who is influential in my follower circle Twitter:

Now that I've analyzed my fans, I am going to take a look at where Alanis Morrissette's fans hang out .

Source: MusicMetric.com

You can see the big spike in Alanis Morrissette's following recently, sinc she just released a new CD. Note that mmost of her fans hang out on Facebook, by a large margin.

Source: MusicMetric

Brandi Carlile's demographic is very similar - her fans also hang out on Facebook, but also note they are on Last.fm. This tells me I should probably get my music up on Last.fm if I have not already, because that is where my fans are. Brandi's most recent release was in mid-October, when the big fan spike occurred. 

I am using this information to plan a marketing campaign that will focus on Facebook and also perhaps include looking at a UK tour, probably House Concerts, since many of my Twitter followers are in the UK. I am very interested in researching further the cross-over popularity of US bands in the UK, and vice versa.

This is just the beginning for me of exploring some of the great tools highlighted in this class, and I am looking forward to doing more research.

Visit my website and blog here: http://www.shadesofsolveig.com

Follow me on Soundcloud: http://www.soundcloud.com/solveigwhittle

Follow me on Twitter: http://www.twitter.com/shadesofsolveig

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