Society of Graphic Arts - SOGA logo

Society of Graphic Arts - SOGA logo - student project

My University, Liverpool John Moores, asked me to design the logo for the new Society of Graphic Arts. Designing something to literally brand the entire concept of graphic art and design is quite a challenge, especially for something as concise as a logo but I knew I wanted to create something fairly loose, creative and something that didn't appear too daunting to consider joining; despite the potentially quite pretentious name.

Society of Graphic Arts - SOGA logo - image 1 - student project

With the logo finalised and composed, I wanted to create additional designs around this logo to use on branded products such as sketchbooks, tshirts, keyrings etc. This tutorial helped me massively to achieve what I wanted, and the tutor helped me personally when I approached with an issue I was having with the process.

Society of Graphic Arts - SOGA logo - image 2 - student project

Society of Graphic Arts - SOGA logo - image 3 - student project

Society of Graphic Arts - SOGA logo - image 4 - student project

Tom Appleton
Graphic Designer
Teacher