You can check out my final social media strategy presentation on slideshare: http://www.slideshare.net/dvndsn/social-media-strategy-vastrm
Some notes on this assignment
I found that reaching the original goal with the stated budget to be very challenging. The only way I was able to come close to it was by allocating most of the 20K toward ads. I really wanted to explore the community management and influencer outreach sections of the course so something had to give.
This presentation takes place after a fictional chat I had with the client. I told him that reaching 100K visits is not likely, even with 20K to spend, seeing as nearly all the competitors are getting max 5k visitors a month. The client agreed and lowered his goal to 10K visitors. Thanks buddy!
Other oddball bits with the budget include:
My microsite costing only 4K (wtf??)
Community Management only lasts 14 days (the duration of the campaign)
Feedback from classmates gets the thumbs up!
My first assignment on slideshare: http://www.slideshare.net/dvndsn/digital-insights-vasrtm