So this is typography.

So this is typography. - student project

Hi everyone, for this class I'm trying to design a business card I could use. Shooting for a clean, minimalistic and positive card. 

First time messing around with typography and I must admit I'm not really comfortable with it. Want to use color as hierarchy and have 3 levels.

PHASE 1: Sans + Structure

So this is typography. - image 1 - student project

PHASE 2: Literary Typography

So this is typography. - image 2 - student project

Been playing around with a logo and a different concept.

So this is typography. - image 3 - student project

So I reworked it a little bit because after the feedback I received, I figured the speech bubble was not obvious enough. I also justified the name, bottom left, to emphasize the action of speaking. Finally, I further pushed the text hierarchy with my current blog being the 2nd most important element on this side. (Note that I don't have a site as of now so my blog that I started recently will do :))

So this is typography. - image 4 - student project

PHASE 3: Customizing Type

So I finally got to finish this project. Decided to have fun with the word PLAY and customized starting from this bold font and then modifying it:

So this is typography. - image 5 - student project

And just the final:

So this is typography. - image 6 - student project