My demographic would be for people with an active lifestyle. For SB Dunk, and Vans kids. Gorilla marketing and Street artists on their daily grind. For the fashionistas who would like a stylish pair of shoes that can double as beaters. Versatile, comfortable, light, and stylish.
I want to tell the story of a middle class kid who believed art should be free and for everyone to see. Skating all over the city, going to concerts, urban exploration. This shoe will embody the lifestyle he lived.