The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

1. Teachers
2. Students
3. Venues for offline classes
4. Event newsletter curators

2. List out any selfish reasons why each player would need their contacts/friends to join the service

1. Teachers
   1. They want to get enrollment fees [money]
   2. They want to establish their reputation as a good teacher [recognition]

1. Students
   1. They don’t want to learn alone [social acceptance]
   2. They want to show off to their friends that they know certain skills. To be that cool kid of the party [status]
   3. They want to be known as someone who shares bargains and deals [recognition]
   4. They get a $5 voucher for every friend they refer [money] (this is not already on skillshare, just thought it's a good idea)

1. Venues for offline classes
   1. They want their venues booked [money]

1. Event newsletter curators
   1. They need to fill their inventory and be recognized as a source of good events [recognition]

3. List out all things you could possibly charge each player for on the service

1. Teachers
   1. Pay to list service

1. Students
   1. Pay-per-transaction

1. Venues for offline classes
   1. Get venue providers to give discounts for bookings coming from Skillshare

1. Event newsletter curators
   1. Not needed. They provide free marketing I would otherwise need to pay.

4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

{{see above in section 2 and 3}}

QUESTIONS

1. I believe that each points I've made for question #2 are all hypotheses. Maybe the Skillshare's students don't like to show off etc, I won't know. But I'll like to do a test to find out. So my question is, how do I systematically plan and test out these hypotheses? 

2. how long should the experiment run? (400 views? 100 students?)

3. How do I validate my viral map?

4. What tools will you recommend me for testing?