Skillshare - Viraling to the next level

Describe your product:

Skillshare is a global marketplace for classes. Learn real-world skills from anyone, anywhere. We power thousands of creative, collaborative classes on everything from programming to design to crafts.

The Map

1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers

a. Teachers

b. Students

c. Sponsors

d. Venues

2. List out any selfish reasons why each player would need their contacts/friends to join the service

a. Teachers - Want to increase enrollment numbers so they can make more money.

[#4] The more people that sign-up, the more money the teacher will make through enrollment fees. Also, the larger audience there is, the more power they have to share the message they want to get across. Finally, they will have higher status/recognition through having more people available to learn about them, almost like self-advertising.

b. Students - Want to share classes with people who may  also be interested. 

[#4] It is fun/beneficial to get recognition for introducing people to new discoveries that may interest them. Perfect example, I shared this class with a few friends/acquaintances that I thought would be interested and they were grateful that I thought of them. This benefited me in two ways. First, it was generally fun and self-fulfilling to see their appreciation. Second, it is almost a "quid-pro-quo" situation where I left a good impression on them, which could lead to something beneficial in return from them down the road. This gave me social power and recognition as a good friend/acquantiance. Also, potential here for a money incentive if want to institute a "Get $__ for every friend that enrolls" program.

c. Sponsors - Want to advertise the class to get more exposure for themselves.

[#4] A sponsor may want to be associated with a certain class/skill and advertise in order to enhance their brand. For example, there could be a product/service related to viral marketing that wants to be associated with this class since everyone here is in their target demographic (shown by paying for this class to begin with). This is perfect target advertising. Obviously, they want to have as much exposure as possible so the more people, the better.

d. Venues - They want to make $$ 

[#4] The more people, the more bookings they will have, which means the more money they will make.

3. List out all things you could possibly charge each player for on the service

a. Teachers - Flate-rate listing Fee, similar to a job-posting fee for a company looking to hire

b. Students - Take a percentage of enrollment fees. While this is technically a fee on the teacher, it is really indirectly on the student as the teacher will more than likely pass this cost on through the price of enrollment

c. Sponsors - Charge for the ability to give them such great exposure to target consumers (may have to split with the teacher)

d. Venues - Not sure if there is anything to charge here, more of just leveraging the good perception of being a part of "education" to drive down the booking costs.

4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

{{see above in section 2 and 3}}

5. a. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and b. how you will get that contact data.

a. email and Facebook

b. import from webmail api's for AOL, Gmail, Yahoo, Hotmail (for starters), and Facebook Connect

6. Create what those invites will look like

Email invites --

Subject: A quick note

Facebook visibility --

Auto posts to timeline each class enrolled in.

Give ability to recommend classes to friends.

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