We all know what Skillshare does. Here's a viral map...
Instructors:
- Who are they? People who give lessons
- Selfish reasons to contact friends? Because they want to increase their number of students and thereby their exposure/prominence on site, money earned, etc.
- Monetization options? An annual or per-class rate user fee, a percentage of each class earnings, fees for placement in Skillshare's marketing material (regular newsletters or directory placement)
- Motivations? Status (instructors want to rank as an expert in their field), Money (instructors want to gain SEO/exposure and referrals for their sites/businesses)
Students:
- Who are they? People who take classes
- Selfish reasons to contact friends? They earn referral fees, have more fun when a friend takes the same class, show it off to their social networks
- Monetization options? Per-class fee, monthly or annual membership fee, additional fees for levels of access to instructors, fees for access to course material archives after the course is complete
- Motivations? Status (students want to rank highly as top students or knowledgeable students, add it to their LinkedIn profile, show off to a boss or co-worker, "get certified" in a subject area), Money (students want to earn more via increased knowledge or certifications)