Rosa Chaves

Silent Pulse - Heritage Design Lab



Sketchbook Magic: Ice Breaker

To start, I want to say Hi and thanks to the class and to Ria, for the knowledge shared in this course.

"First things first": This year, after several major changes, we decided that it was time to take from the oven my personal and professional project that we've been baking for several years. Now, "Silent Pulse" is becoming this small family business, just starting as a brand that grows in a heritage design lab, our new home.

Recently called Islanders, we grabbed this adventure and captured the lifestyle, ethnography, natural history and landscapes from the places that we pass by. At this stage, I'm a freelancer communication designer + Illustrator and he is an engineer working intensively on implementing renewable energy ... I felt the need to refresh, improve and learn some new skills. He came along, 'trailed':

  1. We officially didn't launched our account as a online shop, only as a brand and a project;
    For the 1st stage we settled one year of Skillshare courses in which each course reverts in one product to our brand;

  2. We also want to build on our engagement putting those new products to sale and re-set the goals in quarterly periods;

  3. Our social goal is to grow our Instagram following by 10% quarterly during this year while we create our starter products, brand and online shop; This settled, "why not starting by learning how to properly use the Instagram in order to tell the brand evolution story through it (the courses, the first public feedbacks, ...)?" It could work like a motivation tool where we would:
  • Share our main concernes and interests: HERITAGE, ETNOGRAPHY AND NATURAL HISTORY and why we all should come together to promote a sustainable living;
  • Show what the places that we live or visit have to offer the world alike;
  • Brand and store visual presentation on the subjects that interests us the most;
  • Promote our online shop, products we sell and connection to the local and global community;
  • Increase online interaction with the social media, creating an online presence;
  • Work on our timing of posts by category/type and best time of day: use Iconsequare in a regular basis, learning to interpretate data, watching the evolution over the time through the received reactions about the presented work;
  • Become a stronger visual voice and style reference.

      Our Instagram account is @silentpulse

      4. And now, we hope that with this sketchbook course some magic will happen and I´ll start drawing in a daily base, gaining new skills to 'break the ice' of the white pages, have fun with new tools and replant the seed of the artistic wild attitude that I've kept in the freezer all these years while I've been working as a freelancer communication designer.

What we like? well, we just made a list of markets and hashtags to the instagram course that describes pretty much what we like. I would only add Ice Cream and biscuits for me, chocolate and cookies for him, tea for both:






DAY 1 - "We have everything we need. Exploring new tools and new media." This was our luck: a nib made of a cane stick that I bought a long time ago when I was in college, just because I found it a beautiful object. I debuted it with indian ink in the drawings that follow, letting me being led by the movements of a sketchbook leaves...




I liked very much to work with this cane: it give me a very wild feeling, like if I was in a vacation, maybe traveling in a remote place... It felt a very woody touch, a little difficult to control the amount of ink but very expressive lines!!

DAY 2 - "What to draw? A Blank page. What to make? Make art using a magic bowl!" Ok, I must confess that I have subverted the bowl, it wouldn't fit in our shared desk, but I'm extremely glad with its substitute. While I was looking for "THINGS IN MY JUNK DRAWER" (the word that I grab to draw), I found a money box that mom gave me while she tried to contribute to our "Silent Pulse" project:

  1. It fits;
  2. It has a sentimental thing;
  3. It's re-used instead of going to recycling;
  4. and I also have stolen a lego dice that makes a so cool kit, don't you think? (the dice eventually I'll have to give it back when he goes gaming and find his lack) _ I'm already seeing the "Ice Breaker Kit" in our shop!!! ;D





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