Sarah Cooley

Founder Simply Curated

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Simply Curated

Simply Curated is a candle company based in NYC. We make hand-poured 100% soy candles. 

What makes us different then our competitors is 2-fold. We pour candles into original vintage barware, making each candle unique and the patterns different then any other candle out there. We also have chosen to use a wooden wick for our candle giving it something extra, the sense of sound. You can hear the candle burning from the light crackle sound that comes from the wooden wick. 

To date we've had a very simply business model, buy candle supplies, make candles, sell them at a craft fair or artists market. We so also sell online but the majority of our sales are in person. Candles are a very sensory thing, you need to see them, smell them, feel them before you are comfortable making a purchase. 

We are expanding into a new business model that is very common for these types of businesses, wholesale. While the cost of acquiring a wholesale account is much more, the value of that account is also a lot more. These are some of the challenges we are facing right now. 

If you want to check out more about the company head over to simplycurated.com

Update for lesson 2:

"Build an organization that has the cash flow to permit you to do those two things"

This is ultimately the hardest step, I know what we need to do to grow and how to make this company bigger but I guess at the end of the day I'm just not selling enough to get the cash flow needed.

Update for lesson 3:

This was a hard one, I'm currently at a place where I could use some funding, not a lot (in the funding world) 10-20k. 

I don't necessarily NEED it right this second but I do think it would enable the business to grow the way that it needs to grow, faster. 

The harsh reality here is that it's just going to take more TIME. If I keep doing what I'm doing, eventually I think I'll be able to get there on my own and I won't need funding. But right now it's a hard pill to swallow. 

I also recommend watching the youtube video Seth posted, it's very good. 

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