Jesse Delisle

Photographer & Arts Professional

35

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Simplicity at its best.

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It's quite clear from this Visual Supply Co email example (taken from the Mailchimp Inspiration Gallery) that the business goal is minimal, and therefore quite simple.

With a single square shape, containing four inner rectangular images the message is clear that VSCO is promoting it's newest updates and additions.

Before providing a short and concise written segment explaining these points in detail, pictures provide an easy and available opportunity to link straight to the relevant pages/websites.

Due to its simple structure there is no difficulty in determining what this email is promoting and VSCO is therfore very successful in achieving its goal of showing subsrcibers the latest updates.

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