E Genevieve Williams

FIND YOUR NIKE SWOOSH: BASIC LOGO DESIGN

Both the "friendly faces" and the "parent/child" aspects of the barns are clever and engaging parts of the final logo, that I didn't catch in your sketches so it's interesting to see how they emerged in your final design!

great Brittany. you chose a tough one, first because everyone knows a butcher shop and is going to have an opinion and second because it's not easy to overcome all the stereotypes of what butcher shop signs are supposed to look like. but, you did swell. pls send me a copy of the finished logo to post on my student blog and to use as promo, with your permission and credit, of course. bravo for hanging in there, kiddo! warmly, genevieve (mail to egenevievewilliams@gmail.com)

hey girl. hope those renderings are coming along. have a look at kaye amurao. her's developed really well. you can too. you've got a great start here!! 

Brittany, so that we don't screw this up, how about you number the sketches and repost? because i mentioned the same ones in the live session as in the message below. seems you think i mentioned different ones? be good if we get on the same page with them. okay?

so many of these are great!! i think it'd be good to see a few in a more developed stage. of these, i'd choose the script creating the top of the barns, the lozenge with silvana meats above and below and the tag line in a ribbon through it. i also like the one that looks like a barn sign with the name of the company on the sign and the little drawing above in a set in. be good if you number these so we don't need to guess which we're discussing?? i also quite like the one with the double line lozenge and the title above and below the drawing of the barns. great work!! let's see you develop a few, assign a color palette, and choose or draw fonts. bravo!! great job. truly.

Great feed back Genevieve.  I will develop the few you mentioned in the live session as well.  Thanks for guiding this process.  I'm enjoying it!

Brittany, I was looking at the site "under consideration" for logo ideas (http://www.underconsideration.com/brandnew/
And saw a logo example there that I think you might want to look at!
Follow the link and look for the logo for "F.Menard Inc."
I like the simplified animal line art, maybe it could be  direction you could investigate?

Rick

The integration of the barn is genius. I really like the bottom right, with the text intertwined with the barn and the banner that brings it all together. Also, great job with the grey shading; it adds another, necessary dimension to the concept. 

Interesitng stuff! Love the Americana feel. Handdrawn letters and elements and outdoorsy type stuff. Great. Honest feel about it. Love to see some sketches. 

I'm drawn to how a strong font could really convey the message of Silvana Meats. Particularly, the bottom left font is great. If you could combine that with some swiping text, on the edges of the letters, it would be really ideal. But, I think 85% strong and stable, and the rest curling and swiping. 

I like where you are going with this. It feels very appropriate for what you are doing. Almost kitsch, but not quite. 

I see where you are going with your color palette. I think what the naysayers are seeing (but perhaps don't have the words for) is a lack of unity in each of your color schemes. What's happened here, is that you have drawn from so many different inspirations at once to select your colors, that they don't quite harmonize.

Look above, at your composition logos. Most of those have only two or three colors. Natural gas alliance uses blue and red orange (natural color complements) and two neutrals. 

The way you laid your color palette out is very interesting. Have you looked at your palettes at an angle? (Example: Row 1/sample 1, row 2, sample 1, row 3/ sample 2, row 4/sample 2) If you look down from row 1/ sample 3 to row 4/sample 4, there is a whole new palette. Red is the natural complement of green, grey is your neutral. 

Thanks Leah.  Also insightful input.  I think I may look more into simplifying the color scheme by using 2 colors or 3 with one being just an accent.  

After making the palette I started looking at different options I didn't intend by looking at an angle through the different palettes.  Interesting.


Thanks again for you comment.

color palette is great (in spite of cries against it) and branding direction also good. have a look at mucca design, two arms, inc. and go on dieline.com. bet you'll find inspiration there. let's see a bit more swipe before you begin sketching. warmly, g.

Thanks Genevieve.  I've been diving down the rabbit hole, following your suggestions from the sites you suggested.  Thanks.  I'll update my concept swipe before I get to sketching and feel like I have a handle on my next design steps. Cheers.


This seems like the perfect project for this course; you have a challenge reconciling the new look with the existing character of the place.  I'm impressed with your color choices; I point this out because I personally hate that color palette but I can see that it is exactly appropriate for this project and I bet it will look great in the final logo.

@Brian Frank Thanks for your input.  I chose the colors by simple sampling them from the photos that I found as references in my mood board.  I too am not a personal fan of the combos but for the goal of having relevant color choices I think was a good way to go about it.  

These are the final concepts I've come up with in terms of composition and typography. &nbsp;I'm thinking I'll take these concepts to illustrator next to excercise those skills as I have been using photoshop primarily in my designing (not the easiest tool for this I know ;)
The process has been really great and I feel like I'll keep on with it and send it along to the folk at Silvana for fun! &nbsp;
Thanks all for watching along my process. &nbsp;It's been great.
-BCB Shepherdess
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