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Shunkaha Postcards

Creative Brief
April 2013

 

Background:

As a keen postcard swapper, I have discovered that, in New Zealand, postcards other than the usual “touristy” type are difficult to find.

Therefore I started thinking about starting my own business designing and producing a more unusual and quirky type, as well as something different in “touristy” postcards.

Other products could include bookmarks, greeting cards, note cards and stationery lines.

Target audience:

Postcard collectors: always looking for something different to swap.

Retailers: book shops, souvenir shops, gift shops, post shops, tourist information centres.
Having already spoken to some retailers, I know they are keen to have a look at something different.

Objectives:

  1. To become a well-known brand.
  2. To become a reliable brand.
  3. To become a popular brand.

This will be measured by customer demand, and success attained when the company makes a profit and recovers any initial investment and losses.

Single message:

The message to deliver is that people who receive a postcard from our range will be delighted with it and the thoughtfulness of the person who sent it.

How will they believe what we say? Quality, quality, quality!

Mandatory elements:

Logo, address, phone number, website, email, samples.

Deliverables:

A range of postcards and bookmarks.
Samples for local retailers.
Website for retailers and customers.
Flyers for posting to retailers further afield.

Timeline:

There is no deadline for this project, but it would be expected within six months.

Budget:

A small investment of $1000.00.

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