There has always been a saying in my house...anyone 3-93 can get it. The majority of the time it was said in a completive spirit but I'm going to use this saying for my targeted audience. My shoes will express freedom of the mind. It will show creativity, give inspiration and most of all be comfortable. I believe everyone wants that in a shoe. For me personally when I pick a shoe I want it to relate to my personality. I don't buy for hype or popularity. My shoes will have the personality to fit anyone in that age range.