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Jessica Shiner

Designer

292

26

ShinerStudio

UPDATED 9.6.2013

Here's my final presentation. Thank you everyone for your feedback, scroll down to see the progress I've made during this class.

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For the graphic palette I combined graphic shapes with organic, included quirky imagery and illustration, and general sense of fun.

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 Hi Everyone,

I've taken the chance to completely throw out my original logos and start fresh. With feedback from a few designy friends and inspiration from my mood board here's what I've cooked up. I've used Pluto for the "Shiner" but decided it was perhaps too flourishy for body text. So I took the Bree Serif from the "studio" part of my logo and paired it with clean sans serif typefaces Gotham (for print) and Open Sans (for web). The mustard color from the logo is hard to use for typography so I've pulled back a green from the mood board.

I would love to know your thoughts. Thank you!

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My name is Jessica Shiner. My design portfolio website is ShinerStudio.com. I created a wordmark years ago but since I have a 9-5 gig I haven't had the opportunity to give ShinerStudio a little love and attention. 

Here's my Creative Brief:

BACKGROUND

Jessica Shiner is a designer located in Northampton, Massachusetts. The current brand identity of ShinerStudio doesn’t represent her fun personality, sense of humor, and style.

OBJECTIVE

To refresh the look and feel of the ShinerStudio logo and website to reflect Jessica’s personality and visual aesthetic.

TARGET AUDIENCE

Business owners, project managers, and potential clients with a big city aesthetic looking for help with their design projects, conceptual challenges, and brand identity work.

MESSAGE

Jessica is passionate about design and does great work. She will bring strong creative direction and enthusiasm to your project.

COMPETITION

Designers working in web, branding, and print in western Massachusetts. (Several of these designers are talented friends of mine.)

Zoe Design Works 
Lillianna Pereira 
LAC Design
Justin Zucco 
Kevin Hill
Transit Authority Figures 

DISTINGUISHING CHARACTERISTICS

• Brings a lighthearted sense of humor to her designs
• Lives, breathes, and dreams design
• Enjoys collaborative work relationships

CREATIVE CONSIDERATIONS

• Green, Yellow, Blue, Grays
• Debating between serif and sans-serif font

TONE OR KEY WORDS

• Charming
• Modern
• Vibrant
• Playful
• Stellar

Here's what I've come up with for a Mood Board.

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