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Brandon Bettes

Designer/Developer | Shift'D Union Clothing Co.

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Shift'D Union Clothing Co.

The name of my brand is Shift'D Union; pronounced "Shifty" Union.  Shift'D Union is street/shred threads clothing brand from Denver, Colorado created in 2012.  My niche market is the snowboarding, skating, and the street industry.  The term "Shift'D" is actually a snowboarding trick when you tweak the board in flight.  I have always been a huge fan of throwing in a Shift'D while pulling tail grabs or even after spinning a 180 or 360.  Kind of like over spinning to a Shift'D and then bringing it back in for landing.

I created the brand due to my passion for street wear, snowboarding and skate life.  I am also artistic and have always enjoyed drawing.  With Shift'D Union I wanted to create an artistic outlet directed towards the things I am most passionate about.  I also know that there are not a lot of pure snowboarding casual clothing brands out there.  There are a lot of outerwear and board brands, but when it comes to just threads, not too many, in fact, hardly any at all.  The industry is insanely huge and the competition is not!  The people involved in the snowboarding industry spend money and they rep the sport they love.  I feel I am in a position to really capitalize on this and make my presence know in this industry.  My target age range is pre-teen to 30's and even 40's. 

Create Your Own Success is my personal moto.  I am self taught in everything you see here, from building my own website, to graphic design through Illustrator and Photoshop, inboud and outbound marketing, sewing, and even down to screen printing!  I couldn't do minimum orders with print shops so I bought my own print shop and taught myself how to screenprint.  I do it all!

So the following is Shift'D Union and what it is all about.

PRIMARY ICON.

The rabbit is the icon or mascot for Shift'D Union.  I wanted something that was memorable to the eye yet quirky and weird, which is something very fitting for the shred life.  People like weird and remember it.  There are also a lot of Rabbits that run wild in and around Denver.  They are all over my hood and they are super resilient, tough little animals.  They won't go away!  I thought the rabbit face with battle axes would portray that resiliency, tough mentality.  Plus, axes and the mountains are bread and butter so the rabbit with the axes tied it all toghther.

SECONDARY ICON(S).

The S'dU is Shift'D Union shortened up in a varisty type logo.  The S'dU logo is found on the front of every tag that is sewn on the bottom hem of every men's shirt, along with hoodies and beanies.

The RTR logo stands for our slogan, RIP THE ROCKIES.  This logo can be found on the underside of our tags and all of our hats on the left side of the adjustable strap.

*EXTRA CREDIT - WORDMARK ADAPTABILITY/PRONUNCIATION. (FRENCH SPEAKERS)

CLICK TO VIEW PRONUNCIATION >> http://youtu.be/mcgZl8C1lFg

*EXTRA CREDIT - SCALED VERSIONS OF LOGOS ON BILLBOARD & BUTTONS.

*EXTRA CREDIT - LOGO ON CAR

The Real Story of how Shift'D Union came to be...

The Shift'D Mid-Summer Drop items inlcude Tees, Tanks, and Snapbacks.

MENS TEES. $24

WOMENS'S TEES. $24

TANK TOPS. $22

SNAPBACKS. $24

Up next, the Fall Drop.  This line will include some cut & sew items ie. Flannels and Varsity Leather/Knit Jackets and fleece, beanies, and wool 5 panels .

FLEECE. $45/CREW $48/HOODIES

BEANIES. $22


HATS. $28

Below are some Cut-and-Sew items I would like to move forward with for our Fall and Winter line.  I am a huge fan Varsity Jackets and feel that either the Rabbit or the S'dU logo would work.  Feel free to let me know which one you like better.

VARSITY JACKETS. $75

FLANNELS. $40

MID-SUMMER COLLECTION - The items from our Mid-Summer Collection needed to be colorful and playful to match our style.  Some designs are still very Colorado-centric since we currently sell in one boutique in Denver and those items do well.  Tees, Tanks, and Snapbacks are a necessity when the temps are high!

FALL COLLECTION - I am all about casual street wear in addition to my passion for the shred life.  I will be moving into more cut & sew items, especially regarding cold threads.  Varsity jackets are always dope and flannels in the Fall/Winter can be worn anytime, any place.  Flannels are always a go-to!

My goal is to get into every core board shop in America!  I also wouldn't mind getting into Tilley's and Zumiez as I feel they would be a great fit for my brand. 

The future is bright for Shift'D Union and I am certainly enjoying this ride, even if I am rolling solo.

Thanks for checking out my project and hit me with some feedback, I WILL gladly return the favor!

WEBSITE. www.shiftdunion.com

FACEBOOK. facebook.com/ShiftdUnionClothing

TWITTER. twitter.com/shiftdunion

INSTAGRAM. @ShiftDUnion

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