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Seventh and Peach

Seventh & Peach 

Creative Brief

Background
Seventh and Peach is a small design studio that is passionate about creating a lovely life. Currently, the brand identity doesn’t feel clear.

Objective
To create a brand that reflects the designers personality and the goals of the business uniformly through various outlets.

Target Audience
Middle class women between the ages of 25- 40 who appreciate good design and wish to live a joyfully.

Message
To promote the appreciation of the everyday life by creating paper goods, gifts, and opportunities that appeal to the emotions as well as the eye.

Competition 

Distinguishing Characteristics

  • Believes little things are worth celebrating
  • Incorporates personal touch for the client
  • Classic with a dash of fun and laughter
  • Knowledge of photo editing
  • Respect for clients and others designers

Creative Considerations

  • Incorporate blue. 
  • Prefer greys to black. 
  • The definition of lovely: having a beauty that appeals to the heart and mind as well as to the eye.
  •  Design does not have to include literal peach illustrations.

Tone

  • Delightful
  • Effortless
  • Classic
  • Southern
  • Happy

Mood Board

Colors

Typography

Comments

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