Lesson 3 | Top-Funnel Exercises
Top-funnel content introduces people to your brand. The goals of a top-funnel content piece are primarily awareness, engagement, and lightweight commitments (small actions).
In completing these exercises, put yourself in the shoes of your target audience and imagine the idyllic, 6-star way in which they should discover your brand through content.
If your product can be the answer to one or more common questions, which ones?
Does your product or service change the lives of customers in profound ways?
Do your customers regularly compare you to your competitors before making a decision?
Which of your competitor’s pieces receive the most shares/likes/comments?
This material is SO valuable!! I can't believe you have fewer than 30 students for this course unless it is less than a week old. I've recommended this course already twice... and I haven't got to the 4th lesson yet. Thank you, Stanley --you are amazing!