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Screen Kings USA

Before I began to put anything down on paper I though it would be fairly easy to make my monogram. As I worked my way through the variations on paper I realize I this was going to be a challenge. 

Three four main things I wanted from my monogram were:

1. Brand Recognition

2. Uniqueness or Originality

3. Style

4. Represent the name Screen Kings USA in as few letters as possible.

The image that follows represents a few sketches for reference and inspiration.


The last two sketches seem to represent my idea best so that is what I tried to recreate in illustrator.

The most simplified version created was the S and K with a couple of circles in them to draw the eye across the two letters. 


Most of the time I'm not satisfied with just one version so I pushed for a more traditional monogram of interlocking letters with a colored flag.


I kind of like this version and wanting to tweak it a little more.

At this time I am trying to choose between this - 


And this final version.


Any comments, questions or suggestions would be greatly appreciated.


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