I found myself drawn to strong primary colours (or secondary colours) paired with a neutral, like black, white or grey.
I think this pairing creates a strong contrast and a strong contrast draws attention, so much so that this strong contrast becomes the focal point which helps establish a hierarchy in the elements.
The contrast between the wolf and the mustard yellow really draws attention in the Wizard Wolf Session ale poster. I look at this first and then my eye is drawn to the title (the secondary element) which doesn’t have as much contrast but because of the scale it makes my eyes go to it next.
The primary colours really ‘zing’ against a neutral.
Line is interesting and I’m learning about this element. I do find that diagonal lines create a sense of movement. Horizontal or vertical lines seem much more static and at peace. They almost seem tranquil.
I am drawn to the IBM advert as much as for the colour as for the lines but the lines in these primary yellows and oranges create a strong vibrancy and sense of movement. Again, they are diagonal so this helps but also because of the way the lines are grouped they seem to form arrow shapes (some sort of gestalt principle going on) and because of these arrow shapes the eye tends to follow them, toward the top right.
Although I like organic shapes I think I am drawn more to geometric shapes. I can see quite a few circles or circle segments.
For the ‘AG O RA’ branding posters, as well as the primary bold colours I like the circular mask in the centre which is used as a placeholder of images. A segment has been cut out of the top left. What I particularly like about this is the inferred shape of the square that appears to the top left of the circle but which isn’t really there. The typography in and around the this square segment supports this idea that there is a square there. Our brains like to construct order and the typographic supporting elements help us to do this.