David Hice

Founder of SbDr.

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Scarsborough Drive (SbD)

Scarsborough Drive

For Those Who Get It

Scarsboroughdrive.com

Instagram - Scarsboroughdrive
@ScarsboroughDR
facebook.com/scarsborough

1) Study the next steps to building your company: Sourcing and Sales

After you created the brand or collection, Sourcing and Sales are the next essential steps for your business growth. If you can’t make the products, you can’t sell the products.

Scarsborough Drive, Currently being designed & made in Brooklyn.

On a higher level, determine how you want to sell your brand

Direct to consumer? Pro: cuts out the middle steps between you as the designer and the people who buy your products. Con: Your distribution is much more limited than working through other channels.

Traditional wholesale/retail model? Pro: gain access to thousands of customers you don't currently have, move a high volume of products faster than you can on your own. Cons: loss of profit margin.

There needs to be a balance of both to succeed in today’s competitive/saturated market. Most all brands will pursue Direct to Consumer sales through online channels (ex. company website) or in person at local street markets. However, it is also very important to work with local, regional, national & worldwide retailers. As mentioned, the profits will be cut, but there is something a brand can't put a dollar amount on when the line or a piece from the line is placed in front of the right audience. This priceless "Marketing" or "Brand Association" that goes along with being sold at the right stores with the right audiences can build brand loyalty for years to come.

*If doing both, there must be continuity in the prices. For example, If your brand is going to produce a tee for $10 and sell it on its own site for $20, the brand is covering their 50% at a very attractive price of $20, On the other hand, the same brand wants to retain their 50% and sells the tee to retailers at $20. The retailer will want to sell it for $40, but if they realize you are underselling them on the brands own website. The retailer will most likely stop carrying your brand and not work with you in the future.

Understand the Cost/Wholesale/Retail price breakdowns

Work backwards. What do you want to sell your bag for at retail? Divide that by two to get your rough wholesale value. Then divide that by two to figure out what you need to make this bag for, or your cost.

SbD would like to have its MSRP at $25-30, as research has shown this is the sweet spot for a basic graphic tee. With that said this is not always possible, especially in the beginning when there is only so much money for production. Small runs, made locally, number of colors used in the printing process, number of places printing on the tee, and quality of the tee add up quickly.

For now we are cutting into our own profit at the wholesale level to stay relevant & attractive to our target market, as we build our brand name/clout. As stated in the video, it would be tough to buy a higher priced product from a no namer than an accurately priced product from an established brand.

2) Building Sales Collateral

Create Your Order Sheet

Create Your Look Book or Cataloge (undercondtruction) - Images from the lookbook

Final Lookbook Coming Soon...

Credit Application

Promotional Materials

Stickers:

5x2" Die Cut Cloud Logo Sticker

4x4" limited edition "Gizlilik" Sticker

Line Sheet


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Sales Channels & Deliveries 

Determine the most appropriate sales method for your company

As mentioned previously in this class, we veilive it is important to do multiple selling methods at one time. With that said, there might be a one best way but at this stage inthis busniess trying and doing all forms of selling is important until one seems to be continuously working better than the others. 

Remove the designer from the sales process

Agreed, this is important! Not only can it discourage the designer, but it also cuts into the design time for the designer. 

In the case of SbD, It is primarily run by 2 brothers. 

Brother 1 - Busniess school, heavily involved in the business apsects of the business, financing, marketing, operations, among many others!!!

Brother 2 - Art school, heavily involved in the tee and garment designs. Handles the graphic design responsibilities, flats, other creative needs.

We use an 80-20 rule. Brother on 1 handles 80% of the business and is involved in 20% of the design process. where as brother 2 is handeling 80% of the design process and 20% of the basic business needs. 

Although we both seem to have better ideas for the others expertise, it is important to remeber this rule to help keep us within our boundaries. 

Attend a Tradeshow 

Check! 

Seasonal Delivery Schedule

More coming soon...

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