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19

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Scape

Creative Brief

Mood Board

Logo and Color Palette

Typography

With this step of the project, I tried to incoporate aspects for the website and packaging that went cohesively together. I decided to steer away from the obvious styles and colors that go along with relaxation and meditation to make the brand stand out among competition. I tried to make it chic and savy, like the audience that this business is marketing too. 

Identity Package :)

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