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Say Laa Vie

Name: Jordan Cuellar and Alfred Harris

Location: Southern California

Brand Name: Say Laa Vie (c'est la vie// french for "that's life")

Slogan/Tagline: Unity Through Individuality

Mission Statement:

 Say Laa Vie is a brand that connects with different walks of life. Hailing from Southern California, we are represented by our motto: “Unity Through Individuality." Our product communicates with your distinctiveness and way of living through graphic prints inspired by street and modern culture. We are who you set out to be. 

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Our Story:

Say Laa Vie is made up of a group of individuals with different passions, but similar interests. We wanted to create a lifestyle brand that is affordable yet stylish. A brand that is suitable for the average lifestyle. Our approach is to combine influences of minimalism and street cultre through compelling designs. We want to create a great experience and lasting impression through our product and packaging. Overall, we want to connect with the consumer by communicating positive and inpsiring messages. 

Target Audience:

Both Male and Female between ages 18-30

Consumer Target Market (Related Brands):

10 Deep, Staple Pigeon, Crooks and Castles, Benny Gold, Johnny Cupcakes, The Quiet Life, Raised By Wolves, Dope, RVCA, Beinhabited, Stussy, and Black Scale.

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