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Diana Corredin

Brooklyn based Graphic Designer

116

2

Savannah Bee Company

Hello

After selecting a product and watching the first two videos, I immediately began my research for the company called Savannah Bee Company.  

A little about the company: Beekeeping company that distributes raw and pure honey located in the Savannah, Georgia. They have different selections of honey, one of which is WILD FLOWER. 

Required information that needs to be on the label:

-Savannah Bee Company

-Wild Flower Honey

-Description

1st Phase

Here is a mood board I put together for this project. As far as aesthetics, I want the label to contain a modern yet raw look. 

I started sketching some concepts for the logo and small elements that could be included in the label.

So far I like the bottom right logo and the top left logo. I will add a couple of more sketches for the logo later this week.

2nd PHASE


Here is my first concept for this project. I used the bottom right logo (above) and played around with each character's placement of the word Savannah. I will add more soon.

I created 4 more concepts and I am more drawn to #3.  I think there's more flow in the label. I still need to tweak some things here and there but so far I will start executing #3. 

Here is the final draft. (Black and White) I created four color versions of the final draft. (below) and used different tones of yellow and brown for the label. I like the first one best. The typography stands out more and the colors don't distract from whats important (honey).

Here are is my final label. I am actually pretty happy with the progress and the results. Overall great class. Had fun and learned so much! Thanks!

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