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Sausage company

Date: August 28th 2013

Project: Brand for the sausage company "Smike"

Creative Brief

BACKGROUND

Company "Smike" - one of the leading manufacturers of cooked sandwich products in Siberia. Production of "Smike" can be bought in almost all cities of Siberia.


OBJECTIVE

To create a brand for a new product line (sausage, meat products) in order to attract more clients.

 Increase the recognition of a new brand of "Meat products "Smike"

TARGET AUDIENCE

Men and women aged 25-45, the core group - people aged 25 to 35.
70% are married and 62% have children under the age of 16 years.
Middle and lower-middle income families.
Consumer behavior:
87% do not make no planned purchases.
79% do not like to experiment, prefer the "approved" .
36% make spontaneous purchases

MESSAGE

Tasty and natural - not necessarily expensive.

COMPETITION

Will be updated

DISTINGUISHING CHARACTERISTICS

• In the production of meat products "Smike" there are only natural ingredients (no soy, etc.)
• The ratio of price / quality of the product is harmless to the family budget.

CREATIVE CONSIDERATIONS

Will be updated

TONE

Will be updated

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