Business Goals:

To establish my business, Sarah the Writer, as the copywriting and editing resource for small craft businesses.

To become self supported by writing as a full-time career, leaving my current job in the dust.

Offerings:

Etsy and other handmade shop profile copywriting services, including policies and about me pages.

Etsy and other handmade shop listings – keyword optimized.

Marketing collateral copy development, including brochures, initiations, coupons, flyers, boilerplate thank you notes and postcards.

Necessary Steps:

Write business plan

Research successful online craft businesses

Create standards that the best ones have in common – how the listings are written, what policies they have in common, how they are branded

Develop offerings list and a pricing structure for each unique offering

Design an Etsy site for Sarah the Writer using these best practice techniques

Create listings for each offering

Create Sarah the Writer website with profile, policies and offerings

Set up social profiles

Set up Freshbooks account for billing (non-Etsy clients) and accounting

Launch!