Business Goals:
To establish my business, Sarah the Writer, as the copywriting and editing resource for small craft businesses.
To become self supported by writing as a full-time career, leaving my current job in the dust.
Offerings:
Etsy and other handmade shop profile copywriting services, including policies and about me pages.
Etsy and other handmade shop listings – keyword optimized.
Marketing collateral copy development, including brochures, initiations, coupons, flyers, boilerplate thank you notes and postcards.
Necessary Steps:
Write business plan
Research successful online craft businesses
Create standards that the best ones have in common – how the listings are written, what policies they have in common, how they are branded
Develop offerings list and a pricing structure for each unique offering
Design an Etsy site for Sarah the Writer using these best practice techniques
Create listings for each offering
Create Sarah the Writer website with profile, policies and offerings
Set up social profiles
Set up Freshbooks account for billing (non-Etsy clients) and accounting
Launch!
