Sarah the Writer - Business Plan

Sarah the Writer - Business Plan - student project

Business Goals:


To establish my business, Sarah the Writer, as the copywriting and editing resource for small craft businesses.


To become self supported by writing as a full-time career, leaving my current job in the dust.



  • Etsy and other handmade shop profile copywriting services, including policies and about me pages.
  • Etsy and other handmade shop listings – keyword optimized.
  • Marketing collateral copy development, including brochures, initiations, coupons, flyers, boilerplate thank you notes and postcards.

    Necessary Steps:

  • Write business plan
  • Research successful online craft businesses
  • Create standards that the best ones have in common – how the listings are written, what policies they have in common, how they are branded
  • Develop offerings list and a pricing structure for each unique offering
  • Design an Etsy site for Sarah the Writer using these best practice techniques
  • Create listings for each offering
  • Create Sarah the Writer website with profile, policies and offerings
  • Set up social profiles
  • Set up Freshbooks account for billing (non-Etsy clients) and accounting
  • Launch!