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Sans + Structure Business Card Design

My overall goal was to experiment with dynamic layouts, using a grid as a base for creating order and structure. For each of my business cards, I chose to use the typeface Gotham because it offers many different weight sizes, which was essential to me creating a hierarchy with my information. I started out with a center-axis for a grid, but I eventually decided to base my layout on a 9-column structure using the rule of thirds.


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