San Miguel Beer

For this project, I wanted to go back to the hay day of the Philippines, the 1950's. Due to heavy American influence, there was a deep, albeit short, history of typography in the Philippines. However, nowadays most signage seen in the Philippines uses ugly computer fonts because it's fast and cheap. 

I want to show that a Filipino brand can have style and can look just as good as any other brand. I want to elevate what people think of Filipino graphic design. 

Abve, are my sketches. I know it's a little late in the game but it's been busy at work. I do try. The last sketch is shortened to San Mig since that its the colloquial term in the Philippines.

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