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San Diego Theatres

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"San Diego Theatres (SDT) is a 501C-3 non-profit arts organization that successfully operates the Civic and Balboa Theatres in downtown San Diego. With an annual budget of approximately $8.1M, it serves over 415,000 patrons annually through arts and entertainment presentations.  SDT‘s revenues come primarily from ticket sales, rental fees, ticketing and professional services fees, and donations.Mission
The mission of San Diego Theatres is to enrich the region through exceptional performing arts and education experiences, to foster collaboration in the arts community, and to be a catalyst for economic development downtown in the arts district."

Their current website and logo looks very dated and lacks modern elegance:

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The two theatres they run are very different, one is modern and contemporarty, and one is an old movie house from the twenties. I wanted to create something simple that had potential to be customized for the different theatres.

Digital Sketching on canva was basically playing around with simple fonts and layouts, and some geometric icon ideas. I would like to visit the Balboa theatre and create a custom supplementary icon based on the historic tiles and decor inside the theatre.

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