Julian Cole

Head of Comms Planning at BBDO NY

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Sample of Week 1 Homework

Hey guys, 

Attached is a sample piece of work for you guys to look at to know what I am expecting from the homework for this week. I have done it with the assignment from my first course on Digital Strategy, Playground Sessions as a few of you might be familiar with them, if not you can check out the website and get the idea. You can see that I have broken the goal into four questions which I then have shown what insight tools I would use to find the answer to these questions. 

Let me know if you have any questions and I am looking forward to seeing how you guys go with it. Here is the information you need for Vastrm

Business Problem: 

Consumers are unaware that Vastrm exists

Goal
Drive 100,000 people to the Vastrm site to find out more about the product by June 2013

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