Samantha Johnson

Freelance Interior and Graphic Designer

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Sami Johnson Design - Finally DEFINING my personal brand

3. BRAND MISSION STATEMENT

"Sami Johnson Design develops succinct design packages for enterprising individuals and small businesses striving to define their personal identity and interior spaces."

2. PERFECT CLIENT ANALYSIS

Client Type A

Perfect client for a larger interior design project is a career-oriented woman in her early 30s with an elevated college degree and understanding in creative works but needs help translating her style to her new condo/house. She is active and enjoys looking at DIY and lifestyle blogs when she is not on a hike with her dogs. She is independent and knows what she likes but, understanding the creative process, she is always open to new possibilities.

https://www.pinterest.com/samijohnsondesi/71916-perfect-client-a/

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Client Type B

Perfect client for a smaller personal branding exploration or consultation. He is looking for a way to stand out in the service industry where he has a well paying job in a nice restaurant as a mixologist. This means standing out to both savvy patrons and potential dates! Most of his income comes from cash tips and he is comfortable with his lifestyle of traveling, exploring his city, and meeting new people with new connections. He has always liked the idea of having his own business card...

https://www.pinterest.com/samijohnsondesi/71916-perfect-client-b/

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Client Type C

She is a working professional who took some time off for her kids but they are grown now (and so is she) and she is looking for a new challenge. Rather go back to climbing the corporate ladder she has decided to start her own small business. She understands the value of hiring professionals and she needs both space planning/interior design work done for her new space and a way to rebrand her business now that it is actually going somewhere to fit her new style and position in life.

https://www.pinterest.com/samijohnsondesi/71916-perfect-client-c/

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1. DEFINING MY BUSINESS - MIND DUMP

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