I chose a generic brand saltine cracker box to redesign.
I love the shape of saltines so I used that as inspiration to create a design inspired by eastern European folk paper cut-out patterns.
I used that inspiration to create the hand-drawn lettering.
Finally, I wanted to show off both the "classic" quality of this snack by referencing mid-century modern aesthetics, shown here in the retro-styled illustrations and the sparse yet fun color palette.
The Before Box!