Salem Sweets

Salem Sweets - student project

I'm designing a logo for my friends baking company. 

Name

Salem Sweets 

Target Audience

Suburban women between 20 and 55 

Location

South Salem (Vista) NY - Mostly sold in a small local stores as well as catering. 

Something like this? 

Salem Sweets - image 1 - student project

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Option 1 - Ano half upper lower 

Salem Sweets - image 9 - student project

Option 2 - Ano Half Regular

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Option 3 - Ano bold regular 

Salem Sweets - image 11 - student project

Still working on cleaning this up and choosing the logo type but here's the basic idea. 

Salem Sweets - image 12 - student project

Sketches : 

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Salem Sweets - image 21 - student project

Mood boards (links first because the boards are giant as images): 

http://pinterest.com/ginarafaella/skillshare-class-concept/

http://pinterest.com/ginarafaella/skillshare-class-icons/

http://pinterest.com/ginarafaella/skillshare-class-color/

http://pinterest.com/ginarafaella/skillshare-class-layout/

http://pinterest.com/ginarafaella/skillshare-class-typography/

Salem Sweets - image 22 - student project

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Salem Sweets - image 26 - student project

Gina Furnari
Artist, Designer, and Founder of Arty Sketchbooks
Teacher