SURVIVE! Knives Apparel

Hello all!  My name is Daniel Kling and I've been working with a friend on some apparel for his knife company.  He is a very motivated and inspiring individual with a eye for quality and craftsmanship.  He makes knives that work as a tool and are practically indestructible.  I've been working on some apparel for him and it has been an all around awesome experience.

I'd like to create a label for his apparel I've been working on and I'd like to learn a bit about the process behind conceptualization and design.

Moodboard

So for this I want to center around quality, craftsmanship, tradition and liberty.